The Covid-19 Pandemic has compelled shoppers to stay away from crowded retail stores. In this condition, most people are opting to buy online and complete their holiday shopping. E-commerce stores enable shoppers to safely browse, buy, and send gifts to their loved ones.
Many market researches predicted that there will be a boost in e-commerce sales by 25 to 35% this season. Consequently, brands with an online presence can grab this opportunity of rising online shoppers. However, succeeding in the highly competitive e-commerce space is not easy without investing the right digital tools and an engaging customer experience on their sites.
So, here are some ways that brands can use to increase engagement of sites with customers this holiday season:
Providing accurate product views and details
The first mantra of an e-commerce site engagement is having accurate and detailed information about the products. Since shoppers can’t touch products physically to inspect, it is imperative for brands to make display products in the best way possible. With spinning product views and zooming capabilities, customers can inspect products better. In this way, they can add to card confidently and know what they will get delivered at home. Use these tools to increase customer engagement and satisfaction.
Use shoppable and micro-videos for customers
Videos are powerful and persuasive ways to communicate with consumers effectively. Put informative videos with a captivating story featuring sound and movement. Brands can use shoppable videos and micro-videos to grab the attention of potential consumers. But these should be crisp and informative for the targeted audience. These videos are helpful to grab the short span attention of customers and acquire more conversions.
Great season for the microbrowsers
Apart from the exact e-commerce website, brands can generate traffic through social media and links shared through private channels. Shoppers often send wish lists to family and friends before gifting on this holiday season through microbrowsers, such as Facebook Messenger, WhatsApp, and others. Brands can grab this opportunity to boost sales by designing their e-commerce websites.
Sites providing an optimal image and video with thumbnail preview draw more engagement than others. Without these features, prospects do not get interested in seeing the products. Overlooking these features, brands will risk losing peer-to-peer recommendations and conversions.
Focus on visual online experience for consumers
The pandemic has hit every sector badly, making it hard to predict what the future holds. However, there is good news for e-commerce brands as they can witness a significant rise in their sales. But, e-stores providing compelling and visual e-commerce experience will fare better than others this holiday season.
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