Generating leads from social media is a part of every marketer’s strategy. Promoting on social media help to find people interested in your brand and product, but also to keep in touch with potential customers. With billions of people using social networking sites, they possess a lot of potentials to generate leads and sales.
But, the lead generation process takes more brand awareness and creating engagement on social media platforms. The popular social media platforms are Facebook, LinkedIn, Instagram, Twitter, and Pinterest. Generating leads from these platforms is not easy without proper strategies. Read this blog to know 7 effective strategies of social media marketing that are helpful to get quality leads.
- Customize your profile
Before starting the social media campaign, make sure that everything is customized to generate leads for your company. The profile should contain all information necessary for customers to contact, signup, and shop from your brand. So, provide the exact contact information, call to action button, and a link to your bio in the profile on social media. It becomes easy for customers to click and take the preferred action.
- Generate clickable content
Powerful and compelling content is necessary to generate leads on social media. Every brand competes on social networking sites to grab the attention of customers. Videos and copies should be creative enough to grab attention immediately. Moreover, the stories should have clickable copies for shopping and other appropriate actions.
- Create user-friendly pages for visitors
An irrelevant and sloppy landing page put off a customer that comes after clicking on the link. Make your landing page user-friendly, relevant, and informative for prospects. The landing page should provide a seamless user experience and visually attractive to create engagement. Moreover, visitors should see a clear path of taking an intended action like filling a form, sign-up, and shop on the page.
- Run social lead ads
The organic lead measures often can’t give the desired outreach and lead generation. The best way to boost these efforts is to run social lead ads. The best example is Facebook lead ads. It offers a specialized lead format for marketers to use in targeting potential customers. For nurturing quality leads, you can Facebook retargeting tools are crucial for marketers. Similarly, you can run lead ads on Instagram, LinkedIn Dynamic Ads, YouTube True View for Action Ads, and many more.
- Give a reason to take action
Visitors need a reason to take the desired action with you. Offer the right incentive for signup and other actions to sweeten the deal. The popular tactics that work successfully are discount codes, social media contests, partnering with social media influencers, and gated content. These are rewards for visitors but act as strategies that generate leads from social media marketing.
- Personalized offer for lead generation
The personalized offer is instrumental in generating leads from social media. According to a study by Heinz Marketing and Uberflip, personalized offers with attractive content bring more leads than other marketing strategies. Tailoring content according to gender, occupation, and age group remains a challenging task for a marketer. But, it helps to reach the right audience and engage from the start.
- Track analytics and refined campaigns
The best way to track the success of social media marketing campaigns is to track them constantly. Collect analytics insights while gathering lead generation data. Moreover, you can set up Google Analytics to track leads coming to your website. It gives data to analyze the performance and refine further for success.
Conclusion
Social media platforms are a source of leads and sales for businesses. But, companies need to learn about marketing strategies to be successful. Apply these marketing tactics to generate leads and sales for your business from social media.
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