As 2020 is about to end, digital marketers are chalking out new strategies that would be useful to compete with others. Search engines have evolved to a great extent with many essential updates rolled throughout the year, impact search results and users worldwide. In search engine optimization, many critical updates about voice search, search intent, and others have come in the year. SEO professionals have paid heed to changes and modified their campaign to see desired results.
2021 is expected to be equally challenging for SEO professionals as search engines are trying to make search results more relevant and engaging for visitors. Here are 5 SEO strategies to use in ranking your website higher in 2021:
- Focus on user experience
User experience is a crucial parameter in ranking a website higher on the search result. Thus, the positive user experience would be a critical ranking factor for a website, even in the coming year. Search engines have become more user-centric, and give more importance to key aspects impacting a user experience on a website. That is why load time, interactivity and stability of content in loading play a significant in achieving a higher ranking.
- Understand the search intent of targeted users
In 2019, Google rolled out the BERT update. Since then, Google has placed great importance on the natural and conversational style. Understanding the search intent of users has become more important than keywords for a successful SEO campaign. With the coming of voice assistant, the use of voice is prevalent nowadays. Visitors are using many devices to get information, purchase, and visit the website. Business owners need to put pinpoint content to engage visitors. For the SEO professionals, it is all about understanding the intent of customers, not just exact or short-term keywords.
- Optimize GMB for local SEO success
Optimizing Google My Business is an essential aspect of local SEO success. Furnish complete detail about the business, consisting of name, address and phone number for users to contact a company. Provide full detail in the GMB listing to show in local searches. It creates a positive signal for ranking in the local search result.
- Quality content will still be king
Quality content will still be the king in 2021. Content with expertise, authoritativeness, and trustworthiness are invaluable for a business to engage customers. Many experts believe that quality content – unique, crisp, authority, and engaging – will help rank a website higher. But, content should be relevant to the potential customers to create engagement and bring sales.
- Zero-click search results are here to stay
Zero-click search results are user-centric steps taken just like video marketing, BERT, and other algorithm updates. The zero-click search result is here to stay as it provides information to visitors on a relevant query. Google is seriously trying to give all information to a visitor on a given topic on a single search, giving relevant questions on a query.
Marketers can optimize and rank content for zero-click and search results in Google. For that, marketers need to use structured data markup, FAQs, and location information to come in the search result.
These are essential SEO trends that will continue in 2021. Marketers should be watchful of these strategies and use in ranking their website higher in the search result.
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