You should know who your competitors are?
There will always be other businesses competing with you for customers, subscribers, buyers, etc. Everyone has competition in the market this is the way we all get encouraged to work more and get ahead of our competitor?
The point is who they really are?
Do you know who your search competitors you’re really competing with for organic traffic? It may not be who you think are…
And the search is all about top positions, where if you’re not ranking on page one, you’re losing.
You need to better understand and identify which businesses you’re competing with online so you can position yourself on top of them.
If you know who your competitors really are so they are a good place to start your research. The businesses that are traditionally your competitors in other channels are likely competing for many keywords as well.
To better understand how they are competing with you in search, you can look for an SEO tool for analyzing competitor keyword ranking Using the SEO tool, you can build a list of your competitor’s top keywords and
compare them with your shortlisted keywords. While comparing you can think of:
- Are they competing for the same keywords?
- Are they investing in the paid search rather than SEO?
- Are they ranking above you on SERPs? If so, look for their strategy and
page structure they are using.
You can only know your real competitors by analyzing their keyword rankings.
Analyze why they are ranking above you? Also, look at the competitors who are ranking below on some keywords and ranking above you on some. This will give you a better idea of the real competition online.
An online competitor could have an only single page that competes with you, but if they are ranking above you on important keywords, then they are your competitor and you need to look into the facts why they are beating you.
Both on and off-page factors are important to rank for those highly competitive terms, but this can be a long-term project, so you need to find ways to generate traffic now. Rather than investing all your major resources in the long-game, you have to find opportunities where you can genuinely compete for specific, long-tail search keywords. Don’t try to compete with big
name brands or domains having thousands of backlinks, just be a better result than the businesses in those Top 10 results.
There are opportunities for you to rank and earn organically. You just need to secure these opportunities, and it will result into fruitful results for your business website.