Did you know Google reviews have many benefits for your business? Favourable Google reviews can enhance your online reputation, trust and sales immensely. Besides, this helps to increase SEO local ranking and beat competitors. Owing to all these benefits, businesses around the world are giving top priority in collecting genuine Google reviews for their businesses nowadays.
What are Google reviews? Google reviews are feedback shared by actual customers on Google My Businesses profile and other platforms about a brand. Opinions shared by customers matter for a business as they are an insight into customer’s previous experiences with a brand. The thoughts shared by customers can make or break a brand reputation online. That is because consumers prefer to search for reviews before making a purchase nowadays. In other words, quality reviews can influence their buying decisions from a particular brand. On the contrary, bad reviews will turn prospect away from a brand, leading to loss of sale.
5 Powerful Advantages of Google Reviews
Positive Google reviews have an unprecedented impact on your business. Here are the 5 most important benefits of online reviews for your business:
- Reviews enhance your brand trust
Did you know that 88% of consumers read reviews to determine the credibility of a local business? Favorable reviews can have a huge impact on your brand trust and quality determination. Over 72% of consumers said that positive reviews have an impact on their buying decision. Google reviews are known for their transparency and can bring a competitive advantage over peer businesses. So, brands maintain online trust by gaining more reviews and handling negative reviews with urgency.
- More online exposure and local SEO ranking
Google uses a complex search algorithm in determining the ranking of a website. Reviews play a major role in increasing local SEO ranking and focused on quantity, velocity, and diversity. If a business can fulfil these three ranking signals, your website will go up the ladder of search ranking and map results immediately. Apart from the traditional SEO activities and blogging, gathering reviews should be an important marketing tactic for your brand.
- Gain insight into your business operations
One of the primary benefits of online reviews is the gaining of the feedback with customer experiences and their issues. Every review that comes through Google reviews and other forms can give an insight into your business operations – about customer experiences, product and service quality, and others to be proud of or not addressing.
In the course of business operations, both negative and positive reviews will come. The positive reviews will boost your reputation online. On the other hand, negative issues need to be addressed carefully to prevent further damage to your brand’s image.
- Improve clicks and traffic
Every business knows the importance of having more clicks and traffic on the website. That is the reason you spend money on SEO and paid advertising. Despite these promotion efforts, your potential customers may not clicks on the links without positive reviews to show for your brand. That is where review collection drive become so important for any business to succeed eventually.
- Convert more customers
Customers must be enticed to visit a website through the link. While the user-friendly site and smart web pages are important, but quality Google reviews are more crucial to attract visitors to browse through the website. Businesses with higher ratings are more likely to get higher traffic and convert them into customers.
Conclusion
Google reviews are considered more important than feedback from other platforms for your business. As shown above, online reviews, especially Google reviews have many benefits to a brand in term of SEO ranking, traffic surge, trust, and sales online. Google review collection drive should be a top priority for businesses looking to achieve success online. For Google reviews and reputation management services, contact us now