With the AI season all around, Google is all set to revamp its search engine against Microsoft’s Bing and launch it next month, probably.
A team of about 160 engineers is head over heels for Project Magi, which seems to be a new stepping stone for Google. The project is about a new search engine to help Google make searches easy, like conversations.
However, there aren’t many details regarding this search engine or project. But let’s break down everything that we know so far.
Chat Like Interface with Custom Answers
Who does not want custom answers that are relevant to our needs? Google is working just towards that. Project Magi is the next logical step in Google search that will eliminate the old-school method of seeing all the results on your screen and browsing yourself through the right one.
You will now search for answers as easily as conversing, just like in ChatGPT.
Other Major Features of Project Magi
Google’s new AI search will learn from how you conversed in the past and keep learning as you ask the questions.
It will allow you to handle transactions on Google. Instead of visiting different websites to look for the right product to buy, this search engine will understand your preferences and show you results based on the same.
Since they have Google Pay, it will make it easier for you directly buy the product, making the feature much more efficient.
It also reported that the search engine would also answer questions related to coding and even write codes based on the user’s request.
When to Expect the Launch of Project Magi?
As per reports, Google will unveil its new search tool sometime in May.
Earlier this month, Google asked its team to test features under Project Magi and examine its ability to sustain conversations by asking follow-up questions.
However, as of now, the features seem to be exclusive to the US, with plans to initially release them to only one million users.
How will this Change Things at Google?
Google will prove to be a game changer if its Project Magi comes back with force to assert its position as a leader in search engines.
Recently, Google faced several issues and competition when Samsung switched its default search engine from Google to Bing, along with economic slowdowns, issues with content moderation, and antitrust investigations. Project Magi’s success will ensure Google’s participation in the ongoing AI race.
How will this Affect Marketers?
From an SEO point of view, the use of keywords will still drive traffic to the websites. Ads will still work, but they might change in the long run.
As per some experts, it’s Google’s strategy to shift to a cost-per-acquisition model. It will make it easier for marketers and create a better user experience.
As shared by Google’s spokesperson, Google is excited to bring new AI-powered features to search.
The tools being developed under the codename Magi will provide personalized search outputs to users and try and anticipate their requirements. They will be initially made available to one million users only.
Google is developing a range of AI tools like GIFI, Tivoli Tutor, and Search along in addition to this Project Magi, and we are as thrilled as you are.